Yarosh O. B., Kalkova N. N., Babak S. E. Promoting regional brands of the Republic of Crimea: Opportunities for developing the agro- industrial complex // The Russian Peasant Studies. 2026. V.11. №3. P. 171-193.
EDN: LLDWYR
Annotation
The authors argue that the potential for developing regional brands in the Republic of Crimea is significant, particularly in the context of agricultural development. Currently, the program supporting the agro-industrial complex and promoting local brands has stimulated active efforts to systematize, catalog and assess the market potential of regional brands. As new brands, specifically with geographical indications (GIs) and appellations of origin (AOs), are identified and registered, there is growing scholarly interest in analyzing consumer demand for local farm produce and in identifying factors that influence purchasing decisions and brand groups that hold the most promise for positioning the region’s products in external markets. The authors also assess the agricultural production potential for regional brands and territorial specialization of (peasant) farms in the Republic of Crimea. The study’s practical significance lies in its contribution to strategies for promoting regional brands based on a unified trademark to support local agricultural producers.
Keywords
Agro-industrial complex, Republic of Crimea, locally produced goods, regional brands, (peasant) farms.
About the authors
Olga B. Yarosh, DSc (Economic), Professor, Department of Marketing, Trade and Customs; Chief Researcher, Laboratory of Neuromarketing and Behavioral Economics, Institute of Economics and Management, V. I. Vernadsky Crimean Federal University. Ac. Vernadskogo Prosp., 4, Simferopol, Republic of Crimea, 295007, Russia.
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Natalia N. Kalkova, DSc (Economic), Associate Professor, Department of Marketing, Trade and Customs; Leading Researcher, Laboratory of Neuromarketing and Behavioral Economics, Institute of Economics and Management, V. I. Vernadsky Crimean Federal University. Ac. Vernadskogo Prosp., 4, Simferopol, Republic of Crimea, 295007, Russia.
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Svetlana E. Babak, PhD Student, Department of Marketing, Trade and Customs; Researcher, Laboratory of Neuromarketing and Behavioral Economics, Institute of Economics and Management, V. I. Vernadsky Crimean Federal University. Ac. Vernadskogo Prosp., 4, Simferopol, Republic of Crimea, 295007, Russia.
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Additional Info
- Submitted Monday, 02 March 2026
- Reviewed Monday, 06 April 2026
- Copyright © Auhtors, 2026
- Distribution Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License (CC BY-NC-ND 4.0)
Gusakov T.Yu. Rural Crimea and its agroholdings // The Russian Peasant Studies. 2020. V.5. №2. P. 106-129.
DOI: 10.22394/2500-1809-2020-5-2-106-129
Annotation
The increase in number of agroholdings in the Russian regions changes the paths of rural development and attracts the scientific interest to interaction of business groups with the authorities and local communities. Concentration of agricultural production in the hands of large companies has regional peculiarities determined by the level of integration: there are regions with a high share of holdings in the structure of agricultural production (for example, the Belgorod and Voronezh Regions) and, on the contrary, regions with a high share of agricultural production in households (Dagestan, Crimea, Tuva). The article considers the Republic of Crimea as a participant of the emerging holding structure of the agricultural production, but the increase in the share of agricultural enterprises is accompanied by the dominance of the informal household economy. The author also considers the influence of agroholdings on the development of rural territories and agricultural production on the example of the largest Crimean producer of agricultural products.
Keywords
agriculture, rural area, agroholding, rural development, integrated business group, Republic of Crimea
About the author
Timur Y. Gusakov, Junior Researcher, Center for Agrarian Studies, Russian Presidential Academy of National Economy and Public Administration. Vernadskogo Prosp., 82, Moscow, 119571.
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